Improvements to Look For in the 2016 Official Travelers Journal »

Each year, WOT seeks to improve our key marketing tools to further inspire, inform, and equip future Wyoming Travelers. The development of  the Official Travelers Journal is strategically executed each year in light of the previous year’s Official Travelers Journal research in order to continuously improve the product and mirror the trends we’re seeing among our consumers.

The following are some of the changes you can expect to see in the upcoming 2016

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TECHNICAL ASSISTANCE CO-OP PROGRAM LAUNCHES »

WYOMING OFFICE OF TOURISM (WOT) TECHNICAL ASSISTANCE CO-OP PROGRAM

The Wyoming Office of Tourism (WOT) is excited to launch the new Technical Assistance Co-op Program which has been designed to support and facilitate projects that contribute to the development of the tourism industry statewide.  The intent of the new Co-op program is to fund a larger variety of projects that directly support WOT's strategic areas of focus. (Examples include: visitor way-finding signage, marketing
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Tourism launches social initiative to complement sticker campaign »

The Wyoming Office of Tourism launched a social media contest that will complement the current adjacent market sticker campaign seeking to increase in-state visitor engagement.

The contest seeks to further our engagement with visitors through our social media effforts and visitor engagement through our welcome centers. Visitor center staff are encouraging people who enter the state to enter the contest. The contest will be further promoted through social media efforts.The contest, #stickermewy, asks

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