That'sWY Brand Platform »

The Wyoming Office of Tourism has a new brand campaign that was unveiled on February 22, 2016 at the Annual Governor's Hospitality and Tourism Conference. Learn more about the brand by reviewing the That'sWY Brand Guidelines. In this guide you will find specific information on the creative elements that are available for industry partners to use in print and digital marketing efforts. Examples of ways YOU can leverage the That'sWY Brand Assets: Incorporate the official That'sWY logo on your
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WOT Unveils New Website, TravelWyoming.com »

The Wyoming Office of Tourism (WOT) is excited to officially announce the launch of the new consumer website, TravelWyoming.com. The new website will gradually replace WyomingTourism.org as the two sites will work in parallel until sometime in June when the transfer of content to the new site will be completed. TravelWyoming.com is being launched in coordination of WOT's "That's WY" campaign. The new site will have the same look and feel as the campaign and will feature content
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Jerry Blann Named the 2016 BIG WYO Award Winner »

The Wyoming Office of Tourism (WOT), on behalf of the entire tourism industry, is proud to announce this year's recipient of the annual "BIG WYO" award was Jerry Blann of Jackson. The entire tourism industry came together to recognize Blann Tuesday night during a gala at the 2016 Wyoming Governor's Conference on Hospitality and Tourism at Little America in Cheyenne. The Big WYO award is sponsored by the Wyoming Lodging & Restaurant Association (WLRA) and is given out each year to an individualwho has done an exceptional job with
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Diane Shober Executive Director, 2016 Wyoming Governor's Hospitality & Tourism Conference Presentation »

At this year's 2016 Wyoming Governor's Hospitality and Tourism Conference- Celebrating a Century of Park Adventures, Diane Shober, WOT Executive Director, unveiled the new brand strategy and marketing campaign that is thoughtfully and strategically centered on using storytelling to connect personally with potential visitors.  She revealed the insights that informed the strategy and unveiled the new brand, "That’s WY," and the media plan set to launch this spring.
  Through an integrated creative strategy, "That's WY,"
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