Wyoming Office of Tourism Establishes New Media Measurement Strategy »

For a long time the Public Relations world has measured media value in one simple and fairly accurate way, “ad equivalency.” Until the rise of digital and social media, this was the best measure of how successful story placements in traditional media were. The landscape is now drastically different than it was even 5 years ago when it comes to story placement. While traditional media still has great lift and readership (for now), placements of stories

Read More »

Deadline: Update Your Business Listing by May 30, 2015 »

It's that time of year again!

We're already gearing up to print the 2016 Official Travelers Journal. This means we need everyone to update their business listing(s) on our website to ensure that each listing is accurately published in the 2016 Official Travelers Journal.

The final data export that will transfer the information from the WyomingTourism.org website to the 2016 Official Travelers Journal will occur on May 30, 2015. Therefore, we need every

Read More »

The Wyoming Office of Tourism Launches its "125 Iconic Wyoming Experiences" Summer Campaign »

The Wyoming Office of Tourism (WOT) is excited to announce their summer travel program for both out of state visitors and in state residents to celebrate Wyoming's 125th anniversary of statehood. The program focuses on 125 uniquely Wyoming experiences that everyone should partake in across the entire state. The campaign was launched today at a proclamation signing by Governor Matt Mead for National Travel and Tourism Week and will run 125 consecutive days ending Labor Day

Read More »

2015 Summer Campaign launched »

The digital advertising has launched for the 2015 Wyoming Office of Tourism Summer campaign for core/national markets, including a new Wyoming brand video.

The digital campaign will feature the new brand video as part of its advertising. See the full video below.

In its fifth year, the Roam Free campaign raises awareness of Wyoming as a vacation destination using digital, online radio, TV, out of home,

Read More »