Wyoming Office of Tourism Staff
The Travel & Tourism Division works to bring non-resident visitors to Wyoming. By actively marketing Wyoming as a vacation destination to both the domestic and international markets, this division contributes significantly to Wyoming’s economy by building a strong tourism industry. In addition, the Film, Arts & Entertainment program markets Wyoming locations to production companies and promotes Wyoming’s cultural amenities to further increase economic development and statewide tourism.
Brand Studio Director - AnnDrea Boe
AnnDrea is tasked with development and execution a winning brand strategy and budget while leading a well-rounded brand studio team. She oversees all WOT advertising efforts and ensures timely fulfillment of agency-wide marketing services.
Marketing Services Sr. Coordinator - Carrie Lockwood
Carrie’s primary role of the Marketing Services Sr. Coordinator is to support and facilitate the implementation of all functions of the Brand Studio. She also maintains the master content calendar and oversees project tracking as it relates to budget, inventory, fulfillment and other related resources.
Creative Services Manager - Lesley Rowbal
Lesley manages co-op and partner efforts, promotions and sweeps as well as the review and approval of creative briefs and media plans. She is also in charge of all digital communications content including social media and graphic design.
Memorable Place: Ryan Park
Favorite Activity: Jet Skiing
Being in the mountains
Interactive Marketing Manager - Darin Lundberg
Darin’s main responsibilities lie with the quality and integrity all WOT websites, both public and internal. He provides constant analysis of web technologies, environments, applications and assures timely and relevant evolutions of the WOT platforms. He also provides guidance on all aspects of web development contracts.
Being in the mountains
Visual Assets Manager - Mike McCrimmon
Mike provides all of WOT in house film and photography production and editing services. He handles the acquisition and fulfilment of all visual asset requests both in house and with WOT partners. He also makes sure all of the production and photography equipment is maintained and ready for use.
Content Marketing Manager - Kaitlyn Anderson
Kaitlyn administers all content marketing across all owned, earned and paid channels. She also assures timely deployment of all digital communications while managing the database to monitor the integrity of data and listings. They also conduct industry training.
Media & Public Relations Manager - Chris Mickey
Chris serves as WOT’s official spokesman to the media and public. He oversees all internal communications as it relates to the WOT staff and Board as well as all external communications as it relates to the industry and partners. He also develops a public relations strategy and manages all aspects of contracted PR services.
Global Sales and Services
Director of Global Sales and Services - James Scoon
James’ duties at WOT includes the fostering and nurturing of new and existing relationships with international trade by assuring timely and relevant communication and a high level of service from both GSS and WOT partners. He also brings forward the market strategy for international markets such as Europe, Australia and New Zealand Region, and Australia. He leads a fantastic GSS team.
Asia, Market Development Manager - Monica Taylor-Lee
Monica’s role at WOT is to develop and employ a successful market strategy for all of Asia and its additional feeder markets. She conducts international trade familiarization trips throughout Wyoming to provide international trade members a personal experience and knowledge of the Wyoming product.
Strategic Partnerships / Welcome Centers
Director of Strategic Partnerships - Michell Howard
Michell directs sponsorship program development aimed at maximizing opportunities, furthering WOT's mission, delivering value to Wyoming visitors and positively impacting WOT's bottom line. She also oversees the collaboration efforts between partner organizations and WOT departments and assures timely and relevant communication with these partners.
Visitor Services Senior Manager - Shannon Stanfill
Shannon develops and manages an industry relations strategy for all welcome center programs aimed at increasing a visitors' length of stay in Wyoming. She leads a professional team of welcome center supervisors, integrates welcome center programs with WOT marketing campaigns and communicates opportunities to industry partners.
Destination Development Manager - Kristin Phipps
Kristin oversees technical assistance programs related to destination and infrastructure development. She serves as a liaison between WOT and federal, state and tribal agencies to create tourism and recreation related initiatives. She also maintains communication with industry partners and advocacy efforts specific to tourism related issues.
The Black Hills & Snowy Range
SEWWC Supervisor - Steve Kelso
Steve oversees visitor services at the Southeast Wyoming Welcome Center (SEWWC) to ensure a memorable and informative experience to visitors. He leads a friendly SEWWC staff while managing all the vital warehouse functions such as the receipt and distribution of materials for all Wyoming welcome centers.
The Black Hills & Snowy Range
Lee Anne oversees all aspects of the services at the Northeast Wyoming Welcome Center (NEWWC) to ensure the highest level of customer service to visitors. She leads a knowledgeable NEWWC staff and manages WOT industry relations education based programs along with direct to consumer marketing campaigns. Wind River Canyon & Yellowstone
NEWWC Supervisor - Lee Anne Ackerman
Lee Anne oversees all aspects of the services at the Northeast Wyoming Welcome Center (NEWWC) to ensure the highest level of customer service to visitors. She leads a knowledgeable NEWWC staff and manages WOT industry relations education based programs along with direct to consumer marketing campaigns.
Wind River Canyon & Yellowstone